It’s natural to add links to old blog posts in your new blog posts, but you should also go back into BHS Links old blog posts and add in links to new posts. In other words, SEO works like a complex feedback system—to surface the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Your role is to produce content that satisfies Google’s experience, expertise, authority, and trust requirements (E-E-A-T), which satisfy its searchers’ requirements. Since content is the biggest driver for search traffic, identify one page or post on your site that you’d like to optimize throughout this course. This will be your practice content for applying the SEO concepts you learn, which you can then apply to the rest of the pages on your site.

Better quality

You’ve learned a lot, from SEO’s meaning to SEO’s functionalities, and now you’re ready to bring search engine optimization to your organization’s digital marketing strategy. Search engines value these aspects because they want to present their users with websites that provide a proper user experience. A page that takes forever to load, doesn’t exist anymore, or isn’t secure, provides a terrible user experience and will not make users happy.

Our Premium plugin gives you access to some more features like AI-powered features, a redirect tool, and the possibility to add multiple keywords per page. There is also a Yoast SEO app for Shopify that comes with a lot of the same features, but is more focused on SEO for online stores. In 2025, SEO will focus less on raw keywords and more so around search intent across diverse platforms like social media and LLMs.

• From there, you can develop a strategy that feels natural to your business, like sharing your site in a professional forum or local business groups.
• You’ll want to optimize every page of your website, including the home page, about page, and other static pages, as well as blogs, articles, sales pages, and lead capture landing pages.
• For example, a website containing text that hasn’t been updated for years may not rank highly.
• User experience considers the ease, smoothness, and accessibility of use for visitors to your site.

But there are more aspects that Google and other search engines deem important. Unlike other marketing channels, such as social media, where people happen to scroll upon your brand and content. This means you’re interrupting a user’s experience to capture their attention, which makes it more difficult to get them interested.

Keep learning

Search engines want to point their users toward sites with an enjoyable user experience. A website that forces them to wait—even just a few extra seconds—can dampen their experience. Best practices for producing relevant SEO content include offering original information, updating facts regularly, and sticking to topics within your website’s area of expertise. With more than two decades of experience, we bring tried-and-true SEO methods to your campaigns. And we have specialists in every aspect of SEO and digital marketing. With WebFX (the team behind SEO.com), this business saw an 89% increase in keywords on page 1, plus a 65% increase in total leads.

This is why we add the number of linking domains for each of the top 3 positions. This helps us determine if the keywords are great opportunities or if they are too competitive for now. There’s no definitive confirmation that how much traffic your website gets impacts your search ranking, but the visits you get via search engines can.

Start with one page and work through each step below based on the content on the page. Some of the most important local SEO ranking factors are Google Business Profile, NAP (name, address, phone numbers) citations, customer reviews, and backlinks. Technical SEO is about improving the technical aspects of your website so that search engines can easily find, crawl, understand, and index your pages. Off-page SEO primarily revolves around link building — the process of getting other websites to link back to your website.

When writing your content, ensure your target keyword is present in your H1 title to aid higher ranking. Incorporate your keywords naturally throughout the rest of your body text, making sure it is present in the first 100 words. Keyword optimization involves finding phrases, words and language relevant to what your target audience is searching for and including them on your web pages. This helps those searching for keywords used on your pages find your website easier in SERPs.

In the previous chapter, we covered on-page SEO techniques related to content. It means, not every topic requires content freshness but many do. The alt text is the most important from the SEO point of view – it describes the image for visually impaired visitors as well as crawlers (that can’t “see” your image either). Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density). The pages are interlinked and provide a general overview of the topic as well as deeper insights into the sub-topics.

In fact, I usually don’t even bother with traditional blog posts. Now that you’ve zeroed-in on low-competition terms with high CPCs, it’s time to actually choose the first batch of keywords that you’re going to create content around. The only other thing to keep in mind about H1 tags is that you only want to use ONE per page. So if you use more than one on a page, it can confuse search engines. Unfortunately, this tool doesn’t show you exact search volume numbers.